Frequently Asked Questions
With 200-plus years of combined experience, we have the answers you need to hear.
Many franchisors ask us this question, and it’s often difficult to answer. Fact is, the main catalyst for outsourcing development tends to differ from brand to brand. Still, there's a long list of general reasons it makes total sense. This includes:
- Direct Access to Deep Broker Relationships
- Reduced Overhead Versus Employing A Team
- Minimized Risk
- Accelerated Growth
- Infusion of Experience
More specifically, this means you don't need to navigate broker groups, which can be a very challenging undertaking for emerging brands. Your BrandONE development team knows how to engage with brokers and work with their clients. We've already done the heavy lifting for you, earning their trust so they will actually send you candidates. In fact, we've spent some 20 years independently building those relationships, and it shows in the caliber of leads we bring to the table.
At the same time, our B1 outsourced model immediately supercharges your franchise with experience. while helping cut down on overhead. After all, the cost of hiring a seasoned franchise development specialist can easily add up to a six-figure salary. Factor in expected commissions, benefits, along with travel expenses, and that's one expensive employee! With a franchise development company by your side, your brand can tap into the proven knowledge of an entire team. In the case of B1, that's more than 200-plus years of combined experience. At the same time, we only eat what we kill. This means we don't get paid unless we're adding franchisees to your system.
Lastly, outsourced development tends to lead to minimized risk and accelerated growth. Look, there are a lot of costly mistakes you can make when building a franchise. Some issues may be legal in nature, while others come as missed opportunities from a lack of tribal knowledge -- like how and where to launch a system. With an outsourced development group like B1, you head into the unknown with a crew that not only can light the way, but that's been there before. The end result? Accelerated Growth -- a development trajectory in which you control the big picture throttle instead of frantically handling every detail.
There is no one-size-fits-all approach to building and empowering a franchise for long-term success. Every brand runs on a slightly different fuel. For franchisors, this means aligning with a team that not only understands how to internally strengthen the operation, but also knows how to present its unique story to the world.
For candidates, it comes down to finding the right guide -- a crew that can walk them through the business model up close, explain the intricacies of the concept, and dive deep into its track record.
Everyone involved -- the franchisor as well as the prospective franchisee -- must thoroughly understand the other side's past and feel confident about their future. They must align in vision and expectations. Achieving this harmony assures the brand's smart growth, and it's the driving force behind everything we do at B1.
So what's our approach? It begins with authenticity. Our franchise development process focuses on educating a candidate, not selling them. To do this, we map out, develop and present a set of educational collateral pieces that best tell your brand's story. In this phase of the process, we might dive into Marketing, Technology, Unit Economics, etc. There may be an educational review of the FDD, Territory, Operational and Equipment overview.
But the journey doesn’t end there. Once the decision to move forward with a candidate gets the greenlight, B1 implements an equally comprehensive process to finalize the prospect's entry into the franchise. This entails a lot of moving parts, which if not properly organized, can feel very overwhelming to candidates.
So, B1 determines the cadence in navigating these final critical steps. With some 200+ years of collective franchise development experience, our team dials in on several areas in this next phase. First, we instinctively know how to gauge a candidate's psychology on what is likely the biggest decision of their professional life. B1 steers them through every consideration... and emotion.
At the same time, we help the brand prep their new franchise family member for a stellar launch By enlightening the candidate on rollout procedures, operational musts, and keeping communication channels aligned, our crew truly plays the role of ground control.
This is a common question, and likely one of the most difficult to answer without knowing specific details. Frankly, growth depends on a lot of factors -- the most important being your franchise system's CAPABILITY to scale up. Of course, we have the tools and team needed to build out your brand's footprint at warp speed. Still, that does not necessarily mean your franchise has the infrastructure to handle such rapid change. Remember, with new franchisees comes new operational duties! We'll work with you to identify the best pace, based on your individual circumstances.
Another factor that drives growth is territory. In other words, we'll want to know where you'd like to expand and how your territory specifications are currently set up. The BrandONE team will guide you on this leg of the journey, leveraging our 200-plus years of combined franchise experience to conduct an assessment of how to best organize your territories. Ultimately, this is still your call. From our findings and your decision, we can determine what realistic growth opportunities await.