Our educational approach delivers extraordinary results.
Our educational approach delivers extraordinary results.
We have over 200-plus years of combined experience in franchise development and operations. We’ve evolved regional brands into national leaders. We know that matching the right high-quality candidates to the right brands leads to longevity and great returns for franchisors and franchisees. We don’t want to brag, but our approach has led to long-term success for the brands we represent.
On the surface: we accelerate growth for emerging franchise brands by matching them with high-quality candidates. The whole story: in addition to recruiting high-quality candidates, we cultivate relationships across the franchise industry, providing our brands access to the expertise they need to refine their operations and infrastructure. This way, when the franchise award process expands, they’re ready to support the influx of new franchisees and continue to grow.
Wait, isn’t this another way to say franchise development? Not to us. We make a distinction, preferring to educate franchisee candidates so they understand every detail of the opportunity. Then when they decide to move forward, they are more than confident about their choice – and our brands get franchisees who are perfectly aligned with their vision, values, and business model. Everyone wins.
Every brand believes they have a robust system to support rapid growth. And for the most part, this is true. However, we’ve been in this industry for a long time – our team has over 100 years of combined experience. So, if we make a suggestion, it’s because we’ve seen a similar situation before and want to help you optimize your efforts and reach your growth goals more quickly than you ever imagined.
Development Done Differently
When it comes to franchise development, the executives at BrandONE do things radically different than our competitors. Our process starts with a thorough, proprietary series on questions. This calculated exercise digs deep into the collective psyche and habits of your system, allowing us to identify common success traits shared among your franchisees. Using this insight, we build a personality and candidate profile unparalleled in the industry.
Next, the B1 team executes a comprehensive strategy to recruit franchisees that possess those winning characteristics, match your brand culture, and have growth-ready financial statements. We recruit, we don’t sell which means sometimes we have to say “no”. “No” to a well-funded, eager candidate who WANTS to invest in your brand, but doesn’t meet the criteria for success. In building a world class franchisee network, “no” might be the most important, impactful and powerful word we say. For the record, it makes the “yes’ that much sweeter.
A Built in Boardroom
When you team up with BrandONE, you’re not just working with a franchise development company. Rather, the benefits go well beyond. Our team touts more than 200-plus years of combined experience in the franchise space, and that real-world knowledge isn’t limited to merely development. In fact, members of the B1 crew have held C level positions at some of the world’s best-known brands. Their franchising experience runs the gamut, including:
- Accounting Best Practices
- Construction and Real Estate
- Marketing Strategy and Structure
- Legal Review
- Broker Relationships
- Operational Excellence
- Hiring Strategies
- Technology Plugins
Of course, this is just a snapshot of the brain power that awaits you at BrandONE. Our team wields much more franchising insight, all of which is accessible to you at no extra cost. Since our goal is to constantly better our brand partners, we’re determined to bring the total package! Whether it’s brainstorming strategies with your marketing team, helping with legal assessments, exploring untapped revenue streams, attending a franchise council meeting, or connecting you with other expert franchise resources, B1 gives your brand the advantage of a built-in board room!
Smart Growth vs. Sporadic Sales
When partnering with a brand, the goal of most FSOs ( franchise sales organizations) is to solely ramp up growth. While BrandONE takes tremendous pride in our ability to scale a concept, we make it a point to do this in the correct way. Our team leaves no stone unturned in building an expansive, sustainable franchise system. We take all key brand factors into account, such as the integrity of operational infrastructure, training capabilities, supply chain capacity, construction and real estate processing times, and much more. These pillars of smart growth must be strong, as they will impact your new franchisees’ individual experiences. After all, you’re not only teaming up with us to build a bigger footprint; you’re calling on BrandONE to ensure you have the framework and tools to withstand success in the long run.
Diversified Lead Generation Strategy
Most franchise development firms apply a template approach to lead generation. The end result? Hundreds of thousands of unique brands flooding every broker network or lead generation source. For the franchise development firm, it’s all to better their own reputation within those circles. For concepts like yours, it’s a pricey recipe for being overlooked. Yes, BrandONE loves all of the networks, and we do place many of our brands with them. Still, a generic, shotgun blast approach to building connections can become very costly and isn’t always the right first step.
Instead, our team of experts is much more calculated on where, when and how we position brands. For instance, there’s absolutely no reason to place you with seven national broker networks if you are a small emerging concept, looking to isolate your growth strictly to the East Coast for the first 12 months. That’s why we work with each network’s leading officials to determine the proper timing, and in some cases, if it even makes sense for a brand to join.
In doing so, we factor not only territory specifications, but also investment size and opportunity type into our game plan. It’s also important to remember that leads can come from a lot of different sources. For the most part, they fall inside of two large buckets:, Organic and broker generated. Organic leads derive from places outside of broker efforts. This means they can come from your website, social media feeds, or even someone walking into a brick-and-mortar location to inquire about franchise opportunities. Harnessing our decades of experience and franchise world intuition, BrandONE will help determine your individual lead generation strategy to ensure it stands out from the pack!
Increase Royalty Margin and Candidate Quality
Franchisors looking to maximize profitability must build a world class franchisee network. Simply put, exceptional franchisees drive higher top line sales and require less resources to maintain a smooth operation. BrandONE enters every franchise recruitment conversation with this in mind. We ask the key questions, drilling down into the candidate’s personality profile and productivity. Our single focus during this process is to ensure the franchisor can optimize profitability.
Experience and Reputation
You could go in a lot of different directions with your franchise development efforts. That said, nothing provides the smart growth advantage quite like BrandONE’s experience and phenomenal industry reputation. Our team has collectively spent 200-plus years propelling franchises to bigger results. Our career track records cover a lot of ground, ranging from holding c-level positions in operations to serving as franchisees for multi-unit systems. Even so, that’s just the half of it! Members of our team have also excelled in broker and vendor management roles, CFO positions, as well as many other levels of leadership. It’s clearly an impressive array of firsthand insight, but it doesn’t account for much without a great reputation to back it up. At BrandONE, we’ve built a legacy on keeping promises and operating with integrity, even when others in the industry would not.
To put it lightly, the world of franchising is a highly regulated industry. It’s critically important that franchisors work with organizations possessing vast experience in navigating this environment of heavy checks and balances. The fact is, every state enforces a myriad of different business rules. Many regions have detailed and complex laws governing how franchisors must interact with candidates. Misunderstanding any of these laws can result in costly mistakes for you as a franchisor. Over the last several decades, BrandONE leadership has, and continues to successfully and safely guide clients into franchise compliance!
The benefits of working with B1 can be pretty much be summed up in two words: Acceleration & Expertise. Today’s innovative franchisors see the value of partnering with our team of proven experts versus hiring an inhouse crew of costly developers, only to hope they can get the job done. When you’re with BrandONE, you instantly leverage a deep bench of franchise thought leaders. At the same time, you can shift the cost from being a fixed expense on your P&L to a variable cost — A win for everyone involved in building the brand! !
The B1 partners have successfully worked with franchise consulting firms for more than 20 years. Our winning track record with brokers allows us to quickly “open doors” that a franchisor otherwise could never do alone. It’s one thing to sign up with consulting networks — it’s another to produce results through them! Like most areas of life, the franchise consulting industry is a relationship-driven business. The best players on the scene rely on a small number of companies and individuals. They collaborate only with those they know, like and trust. At the end of the day, consultants feed the majority of referrals to those they respect, along with the brands they represent!
Our team understands the importance of strong broker bonds, and we’ve made these authentic connections a priority from the outset. So much so, no FSO (franchise sales organization) has recruited more new franchisees through consulting networks than B1! In fact, our partner, Kurt Landwehr, recently was recognized by two of the largest consulting networks in the industry. The well-known powerhouses honored Kurt for facilitating more new franchisee placements than any other person in the history of their organizations. It’s an achievement that brings B1 collective pride, and we feel serves as a testament to our stellar reputation among those in the field!
Professionally built Process
Metaphorically, franchise development has been compared to a Broadway production directed by a psychiatrist. Fortunately at BrandONE, we’ve mastered both the art and the science of the whole process! The fact is, this is the biggest production of most entrepreneur’s lives. There’s a needed level of showmanship that highlights the brand’s glossy features. It requires beautiful presentations, a compelling storyline and awe-inspiring deliverables. There’s a continuous cadence of What to Show, How to Show It, and When to Share More.
On the psyche side of the equation, there’s an entire audience of candidates. Each is considering investing their livelihoods into someone else’s vision. There must be a wise guide to educate them on every possible facet of the brand. Just as important, they deserve a team that understands the emotions that arise when deciding to take the business ownership leap. Enter BrandONE! We help potential franchisees navigate these common feelings of pride, fear of failure, and everything in between. We intuitively know how to orchestrate the flow of information and emotional support to keep them feeling confident with every step.
Launch Process: STAGES OF LIFTOFF
Brand Evaluation – 30 to 45 days
- Intro Call
- Data Review
- Brand review with partners
- Franchisee validation calls
- Deliverable: Proposal
- Referral Agreement Signed
Brand Build – 30 to 45 days
- Deliverable: Development Manual
- Deliverable: FDD recommendations
- Deliverable: Brand Overview Presentation, Video and PDF
- Deliverable: Franchise Support Modules
- Deliverable: email templates, campaigns and workflows
- Deliverable: Two Minute Drill
- Deliverable: franchise broker presentation
Brand Launch – 2 weeks
- Franchise application / confidential questionnaire
- Lead generation strategy
- Parse contact form to development portal
- Franchise marketing budget allocation
- Schedule franchise broker launch calls
- Finalize Reporting requirements
- Finalize pipeline review meeting schedule
- Finalize Discovery Day communications
- Establish franchise candidate approval process
- Establish franchise agreement request / execution process
- Finalize Welcome Call / handoff process