Not everyone has time to hit play—but the lessons from Episode 6 of BrandONE-on-One are too valuable to miss. We sat down with Jeff Sturgis, the franchise executive behind RestoPros and ReCoat Revolution, to unpack how he’s building two fast-growing brands and helping franchisees scale with confidence. Below is a breakdown of the key insights from our conversation.
1. Sales is a Skill — And Anyone Can Learn It
Jeff didn’t start as a natural closer. As an introvert, he had to build his sales muscle through repetition, structure, and consistency. His takeaway: Sales isn’t about charisma—it’s about confidence through preparation.
2. Signing the Franchise Agreement is Emotional
Jeff reminds us that becoming a franchise owner is a major life moment. It’s exciting—but it’s also scary. As a franchisor, your job is to meet that moment with empathy, clarity, and support. “They’re trusting you with their future,” he says. Treat it accordingly.
3. Culture Eats Strategy — Every Time
Retention, team performance, and franchisee satisfaction all tie back to culture. Jeff invests in a culture of transparency, accountability, and shared wins. The result? Franchisees stay longer, grow faster, and build stronger local teams.
4. Franchising Accelerates Learning
New franchisees avoid the costly mistakes of trial-and-error by plugging into Jeff’s proven systems. From marketing to operations, they get a tested roadmap—and the runway to scale.
5. Why He Launched a Second Brand
Jeff’s success with RestoPros gave him the confidence to go again—with ReCoat Revolution. His motivation: the opportunity to apply what he’s learned, move faster, and help more entrepreneurs build equity through ownership.
If you’re building a brand, supporting franchisees, or exploring your next business move, Jeff’s story is proof that the right systems—and the right mindset—can change everything.
BrandONE Expands Portfolio with Three Purpose‑Driven Franchise Partners