Don’t wait until Q2 to react. Here’s what’s coming & how to stay ahead of it.
Trend #1: Operational Efficiency Will Outperform Pure Scale
- What’s Happening: Franchise systems with leaner, tech-enabled operations will outpace those chasing unit count alone. Investors and candidates are prioritizing brands that run smarter, not just bigger.
- What To Do Now: Audit your systems. Is your franchise model built to support franchisees efficiently at scale? If not, now’s the time to tighten training, automate processes, and invest in backend readiness.
Trend #2: Flexible-Ownership Concepts Will Dominate the Pipeline
- What’s Happening: Busy professionals want income-generating assets, not second jobs. The most in-demand opportunities in 2026 will offer operational support, passive or semi-passive ownership, and a clear ROI story.
- What To Do Now: Clarify your value prop to the investor class. Brand messaging should highlight low-touch operations, unit economics, and how your model reduces day-to-day friction.
Trend #3: Values-Driven Franchising Will Shape Buyer Decisions
- What’s Happening: Franchise buyers care more than ever about who they’re partnering with. Brands with clear purpose, inclusive cultures, and long-term vision will win hearts and deals.
- What To Do Now: Double down on brand storytelling. Highlight your leadership, mission, and franchisee success stories. Buyers aren’t just investing in a model – they’re investing in your culture.
Bottom Line: 2026 isn’t the year to play catch-up. It’s the year to lead. At BrandONE, we help franchisors build for what’s next – not just react to what’s now. Let’s talk about how to future-proof your growth strategy before Q1 ends.
Growth BluePrint: JT Thiessen on Scaling Service Brands & Franchise‑Driven Growth