In episode 5 of BrandONE-on-One, we sat down with Shannon Roderick to dig into the realities of building a successful franchise system. For emerging franchisors, Shannon’s perspective is invaluable – she’s lived both sides of the equation as a multi-unit owner and now as a franchisor leading brands through growth. Here are some of the most impactful takeaways from our conversation:
1. Business Ownership Isn’t About Freedom – it’s About Flexibility
Shannon flips the script on one of the biggest misconceptions. Too often, candidates say they want to own a business for “freedom.” In reality, business ownership comes with responsibility, accountability, and long hours. What it truly offers is flexibility: the ability to build a schedule that works for you and your family, even if that means catching up after hours.
2. Listening Is Non-Negotiable
Shannon stressed the importance of listening to franchisees from day one. As a franchisor, your owners are your “internal customers.” Ignoring their feedback or dictating every move risks creating resentment and disconnect. Successful franchisors build trust by making decisions with franchisee impact in mind and communicating the “why” behind changes.
3. Remember the Weight of First-Time Ownership
Many franchisees are stepping into business ownership for the very first time. They may not know how to read a P&L, manage payroll, or grasp how small decisions affect profitability. The best franchisors don’t assume knowledge — they take time to educate and support owners, meeting them where they are.
4. Your Responsibility Gets Heavier, Not Lighter
Shannon’s reminder to new franchisors: adding franchisees doesn’t lessen your burden, it multiplies it. Every owner will have unique needs and challenges, and serving them well is the foundation of sustainable growth.
5. Build Brands with Staying Power
Her advice when selecting and growing concepts? Focus on brands that meet needs, not just wants. Pandemic-proof businesses, or those that fill enduring gaps in the market, are far better positioned for long-term franchise success.
The Bottom Line:
For emerging franchisors, success isn’t about moving fast — it’s about moving intentionally. Listen to your franchisees, educate them, and never forget that ownership is about flexibility, not freedom.