Kasey Kohtala
VP of Franchise Development
Kasey’s professional journey began in medical sales, where she soaked up as much corporate training and experience as possible. Though she excelled in the corporate world, deep down, Kasey had a desire to start something of her own. She got her chance in 2016 when, after a lot of in-depth research and many gut-check moments, she purchased a Massage Heights franchise.
Over the next seven years, Kasey owned and operated this franchise in Decatur, GA. She not only found success, but also absolutely loved owning her own business. She sold her franchise in 2024 and has since discovered a new passion – helping others find the same freedom in business ownership that she did.
Her skill in guiding others through the ins-and-outs of franchising is a perfect fit for her role as VP of Franchise Development on the B1 team. She loves helping others make those big decisions and is thrilled for the opportunity to do it with a group that shares her same values.
Kasey lives in Georgia with her husband and son. In her free time, she enjoys playing pickleball, is an avid traveler, and loves anything to do with the water.
