Laura Alexander
VP of Franchise Development
With over 25 years of sales and marketing experience, Laura Alexander brings deep industry knowledge and a strong entrepreneurial spirit to the B1 crew. Early in her career, she owned and operated a successful direct mail advertising business for 10 years. This entrepreneurial experience laid the groundwork for her transition into franchising, where she’s spent over a decade specializing in franchise sales and development.
Laura is driven by a passion for empowering aspiring business owners and growing emerging brands. She thrives on guiding candidates and companies through the franchising process to help them achieve greater independence, flexibility, and long-term success. Closely aligned with BrandONE’s commitment to integrity, industry leadership, and collaboration, she’s proud to be part of a team that’s dedicated to making life-changing connections between candidates and brands.
In her free time, Laura is a competitive equestrian, lifelong horse lover, health and fitness enthusiast, and certified Pilates instructor. She also loves spending quality time with family and friends, where she builds the connections and community that keep her grounded.
