Shawna Bergstrom
VP of Franchise Development
Shawna Bergstrom is VP of Franchise Development at BrandONE, where she brings a strategic and people-focused approach to franchise growth. With over 25 years of experience in development and advisory roles, she’s known for identifying strong candidates, aligning them with brand goals, and fostering sustainable systems that drive long-term success.
Shawna’s journey began in research at UC San Diego Health, before transitioning into franchise leadership with a CEO peer group franchise. She went on to lead development for several emerging brands and most recently served as a Senior Franchise Advisor at Home Franchise Concepts, where she supported multiple franchise concepts through national expansion.
What sets Shawna apart is her passion for creating meaningful, life-changing connections. Her goal is to help brands grow the right way—with the right owners. Based in Encinitas, CA, Shawna lives with her husband Dennis, their son Nolan, and their cat Ivan. When she’s not helping clients scale their franchise footprint, you’ll find her on stage as the lead singer of a 24-piece band or enjoying time with family at the beach or a baseball game.
